Editor’s Note

Every year, as September 11th approaches, I am reminded of living in New York City in 2001. I recall the horrors of concern, fear, grief and pain we all went through. I am also vibrantly reminded of the heroes that overcame the unthinkable, that put others before them, that dedicated all they had – some who survived and others who perished.

So, it seemed only fitting to focus our September issue on heroes, from centuries ago and now that have triumphed, excelled and put themselves out in ways that others maybe wouldn’t or couldn’t. In Hometown Heroes of Mercer County and Beyond, we are realizing the experiences of those from the greater Princeton area and recognizing their greatness in so many ways.

Each issue, we also seek to ensure that we’re updating you on stories we’ve covered in the past. You’ll find this in Perspectives Revisited at the bottom of the Homepage, and it always sheds light on something new. This month, read on to learn about new municipal rate hikes that might affect you as well as the latest on parking in Princeton.

Who is your hero? The word has slight nuances for each of us, though it always comes down to someone truly remarkable. This month we asked people around Princeton who they admire most and you can watch what they shared in our Pulse of Princeton video below.

It was hard, as a publication, for Princeton Perspectives to focus on only a sampling of local heroes, since there are so many throughout time, but with only four articles in the issue, that is what we had to do. Our hats do go off to each and every one of you that we were not able to highlight, you are appreciated and not forgotten.

Renewed focus and admiration was cast on our first responders when COVID-19 thrust them into harm’s way in a very public way. More often, what they do is not publicized, and what’s talked about even less is those that take on those roles without pay, as volunteers. The Local Heroes that Live to Keep us Safe Everyday shares a Q&A with one of Princeton’s long-time volunteer firefighters.

Even before Princeton had a fire company, there were people living here or passing through that had great strengths and abilities. Princeton’s Historical Heroes and Their Impact on Our Lives shares the stories of some of those that made remarkable contributions in politics, social action and inventive ways.

While some choose to embark on a heroic journey, others are forced into it. Fighting for Life – The Heroic Role You Never Wanted sheds light on some heroines who had to dig deep, fight hard and find a greatness they didn’t know they had in order to survive breast cancer.

Surviving is a quality of a hero, and sometimes it takes the efforts of other generous, caring people to help you do so. Interfaith Refugee Resettlement in Princeton is Possible Due to the Courageous Acts of Many explains what it takes to ensure that people are safe from harm with an opportunity to live and thrive.

Learning about heroes gives us all an opportunity to reflect a little and recognize the power that lives within each of us to do and be the best version of ourselves. Part of that means taking on the responsibilities granted to you and helping to guide people in the right direction.

As always, Princeton Perspectives will devote our October issue to helping you be as educated as possible about all of the candidates you will find on the November ballot, so that you can head to the polls and take part in guiding the future of America, New Jersey and Princeton.

The Pulse of Princeton: Who is your hero?

Princeton’s Historical Heroes and Their Impact on Our Lives

A hero can be thought of in many ways. It can be a character created in movies, that saves the day; a person that shows incredible courage under difficult circumstances; or, as Meriam-Webster adds, a hero can also be “a person admired for achievements and noble qualities.”

It is not hard to look back in history and see the blood, sweat and tears that many gave for us to be where we are today. One did not have to sacrifice their life (though some did), but also the sacrifice of time, mental and physical energy to move society or people ahead. Though the passage of time may have unraveled controversies surrounding the legacy of some, we’re mentioning these historical heroes for the positive contributions they made in their day.

Princeton, one of the oldest towns in New Jersey, has been the birthplace, the passing through place, the forever in death place for many such people. And the minds and strong people that have lived in or spent time here are amongst some of the greatest contributors to our American life and the world over.

EARLY POLITICAL LEADERS

Historical Society of Princeton

Princeton’s first settler came in 1683, but shortly after, in the early 1700s Richard Stockton gave land to his sons, which expanded its borders. Stockton, whose father founded The College of New Jersey (now Princeton University) was born, attended college and later died in Princeton. The home he built, Morven, became home to many NJ governors and is now a museum. He is one of several who is remembered for his role in creating the United States.

Stockton suffered for his efforts, being imprisoned and starved by the British for signing the Declaration of Independence, the first to do so. He was a practicing lawyer and appointed Chief Justice of the New Jersey Supreme Court who got involved in the revolutionary fight for freedom from the British. But he was not the only Princetonian who helped seek America’s independence. He was instrumental in bringing John Witherspoon to the United States to become head of the college, which led to his important roles in the founding of the country.

Witherspoon, a Scottish-born Presbyterian clergyman, was the only clergy or college president to sign the Declaration of Independence. He is credited with transforming the college, both financially and academically. Buried alongside other Presidents at Princeton Cemetery, Witherspoon was commemorated for years with his name on the middle school in town. His name was removed in 2020, due to controversy surrounding his connection to slavery.

Joseph Hewes, not as famous as some of the other signers of the Declaration of Independence, was also born in Princeton. He became a merchant, an expert in shipping and soon applied his maritime knowledge to help the cause and oversaw the creation of the first naval warships.

While those who were the early leaders in American government are known and therefore easily remembered, when we think of historical heroes there are others whose contributions during the Revolution must also be acknowledged.

“The well-known heroes of the past represent the very tip of the iceberg of heroic people who contributed to the success of our country. While Richard Stockton, John Witherspoon, Governor William Livingston, and other political leaders who lived or spent time in Princeton during the war are well-known, many non-political people of Princeton at that time also qualify as heroes,” explains William (Larry) Kidder, history teacher and author. “They served in the militia and the Continental Army, and a number helped the military supply departments maintain Washington’s army that spent most of the war in New Jersey. These ordinary people of Princeton played a variety of important roles while their lives were touched by the Revolution every day, often in very devastating ways. They included a number of enslaved people who found ways to achieve freedom for themselves or others and earned high respect for their ability and courage. Without all these people, the critical ideas promoted by the famous political heroes would be lost.”

Though names may not all be written in our history books, their heroic contributions are being recognized. In his book, Revolutionary Princeton, Kidder shares their stories. Thomas Clarke, for example, who lived with his sister in their home at the back of what became Princeton Battlefield, was a Quaker farmer who woke one day to find his life forever changed as his home turned into a hospital to help the wounded from the Battle of Princeton.

LEADERS OF THE NEW AMERICA

With the forming of the United States came people who rose to high levels of its leadership, three of which have a major Princeton connection. Thanks to the success of Hamilton on Broadway, it’s hard to think of the Revolution without recalling the role of Aaron Burr (and the famous duel in which he killed Alexander Hamilton).

His father, Aaron Burr, Sr., was the second President of The College of New Jersey where junior would later find himself a student of theology. He went on to study law, and after the Revolution, that helped him rise through the ranks. He ultimately became a U.S. Senator and made two attempts to win the Presidency. In his second try, in 1800, he tied with Thomas Jefferson in electoral votes but, in deciding the tie, the House of Representatives chose Jefferson as President and Burr as Vice President. Burr is buried at Princeton Cemetery.

whitehouse.gov

Also buried there is Grover Cleveland, the 22nd and 24th President of the United States, known best for utilizing his executive power to control wasteful legislative measures. To date, he remains the only President to serve two non-consecutive terms, as well as the only President married in the White House. After his final term, he spent his retirement years at his home on Hodge Road in Princeton where he later died.

Several years later, Woodrow Wilson would lead the United States into World War I as the 28th President of the United States. His tenure saw major advancements, with the passage of the Nineteenth Amendment giving women the right to vote, and as a supporter of the League of Nations, for which he won a Nobel Peace Prize in 1919. A graduate of what is now Princeton University (PU), he later returned to become faculty and then its President. He was seen as a great leader in many ways, but in 2020 an evaluation of Wilson’s segregation policies caused Princeton University to remove his name from its School of Public and International Affairs and Wilson College.

AMBASSADORS FOR CHANGE

To be a heroic leader, one didn’t have to be in political power. Several people from Princeton can be credited with standing up for what they believed and changing the course of the future for those to come.

“Our Center’s namesake, Bayard Rustin—a gay black man intentionally excised from the historical record of the Civil Rights Movement—reminds us of how essential it is for our social movements to lift up the vital contributions of individual activists without whom societal change would have remained impossible,” shares Alia Shinbrough, Minister for Queer Liberation at the Bayard Rustin Center for Social Justice, a community activist center in Princeton which advocates for marginalized or underserved people. “The history of social activism is not just some far-off events that happened to some very special people; history is so often made locally—by ordinary people with extraordinary courage—and it’s our collective responsibility to learn from these stories to guide our work today to co-create better futures with more justice and full inclusion for our interwoven communities.”

The Gordon Parks Foundation

One such ordinary person with extraordinary talents and courage was Paul Robeson. You might recognize his name today because you drive down his namesake street across town, but do you know why a street has been named for him? It’s because the Princeton-born, extremely talented musician, actor, athlete and lawyer broke racial barriers and became a political activist who fought for civil rights. Investigated under McCarthy for his unwavering criticism of American policies, his career was sidelined for many years, but he will forever be remembered with buildings, plaques, an historical landmark and more marking his contributions both artistically and as a Black leader.

Rutgers Law

Having the courage to speak up and stand up, like Robeson did, is heroic in many ways because you are fighting a constant battle for a cause not everyone believes in. Nadine Taub did just this back in the 1970s, when the Princeton-born Rutgers law professor focused on women’s rights in a way no one had before her. Taub created the Women’s Rights Law Reporter and started Rutgers’ Women’s Rights Litigation Clinic, both the first of their kind focused on women’s legal rights.

Me too, you say? To most, this movement became universally known in 2017, but in reality, it was started decades ago when Taub won the first sexual harassment case in the United States in 1977, by proving in court that the Civil Rights Act of 1964 was violated by the act of a boss’ sexual harassment of her client. Taub passed away just two years ago.

Daniel Pearl Foundation

Also laid to rest before his time was Daniel Pearl, The Wall Street Journal reporter who was brutally murdered in 2002 after going missing in Pakistan. Accused of being a spy by his kidnappers, Pearl was a journalist who sought to uncover details about alleged terrorists such as “shoe-bomber” Richard Reid and possibly 9/11 mastermind Khalid Sheikh Mohammed. Also born in Princeton, Pearl spent his final years as the paper’s South Asia Bureau Chief living in Bombay. Upon his death many have continued to pursue his desire for cultural understanding.

INVENTORS AND VISIONARIES

Though they often don’t encounter the danger of those cited above, inventors and visionaries must be recognized for their heroic works that forever changed the way we see and do things. Like anyone who creates or discovers something new, there are trials, tribulations, naysayers and failures to overcome.

Most well-known for his time living in Princeton is one of the most famous scientists in the world, Albert Einstein. You know, the Theory of Relativity, E=mc2 and Pi? Einstein first came to Princeton to join Institute for Advanced Study (IAS), but also contributed his thoughts at Princeton University. He lived here until his final days when he passed away at Princeton hospital, though the home he lived is still standing on Mercer Road. He left behind contributions in scientific and mathematical theories and ideas that would be used to this day. His Nobel Prize in Physics in 1921 was an indicator of his gifts.

Einstein is one of many that lived in Princeton and earned high-level accolades for his advancements and contributions. Located in town, IAS is a gathering place for some of the world’s greatest thinkers and calls 35 Nobel Laureates, 44 of the 62 Fields Medalists, and 22 of the 25 Abel Prize Laureates amongst its faculty and members.

“The Institute’s home in Princeton, NJ was strategically chosen by founding Director Abraham Flexner, who realized the value of convening great minds and removing barriers to collaboration. From its establishment in 1930, IAS has cultivated, with Princeton University, a lasting dialogue and countless research endeavors among scholars that have propelled human knowledge in both the sciences and humanities,” details Lee Sandberg, IAS Communications and Public Relations Manager. “Dedicated to the pursuit of fundamental knowledge, IAS research has resulted in various applications that impact our daily lives, from the digital architecture of smartphones to weather forecasting. But perhaps the greatest contribution of IAS remains its ability to accelerate research and the many possibilities that await.”

Institute for Advanced Study

One such contributor to the sciences was John Bahcall, on the faculty of IAS for 34 years and visiting professor at PU. The National Medal of Science winner was an astrophysicist that changed the way people view the universe through his design and advocating for the Hubble Space Telescope. He also was instrumental in gaining an understanding of how the sun works. His time living in Princeton made significant contributions for future explorers and scientists to utilize.

The Nobel Prize

PU also draws other great thought leaders to the town. The famous mathematician John Nash, who gained wide popularity after the release of the movie A Beautiful Mind, first came to PU as a doctoral student. He later returned as a senior research mathematician and won the Nobel Prize in Economics in 1994 and the Abel Prize in 2015. In all, it appears that 50 Nobel laureates, 13 Field medalists and 10 Abel prize laureates were members of the PU faculty or staff. In addition, 20 Nobel laureates, four Fields medalists and five Abel prize laurates cite a degree from Princeton but won later in life.

davidsarnoff.tcnj.edu

Beyond academics, the Princeton area has been home to other great scientific advancements. There are many who contributed to the invention of color television, but it is believed that David Sarnoff was responsible for bringing together the scientists at Radio Corporation of America (RCA, which later became Sarnoff Corporation) who were responsible for introducing the first electronic monochrome television system in 1939 and later the world’s first electronic color television system in 1946. The Liquid Crystal Display (LCD) was also created there in the 1960s, still used in a broad array of technology from phones to watches and of course, TVs. These advances all took place on the campus that sits in West Windsor (with a Princeton address) just across Route 1 at what is now SRI International.

As Meriam-Webster states “a person admired for achievements and noble qualities” is a hero, and therefore these men and women must be admired for their heroic efforts, many of which created the world we know today and majorly contributed to the knowledge, understanding and advancements we’ve come to have.

The capital of the United States for a short time, Princeton proved its importance in the United States. Then and ever since, the historical heroes mentioned here and the many others that contributed to society, continue the impress us with their strength, genius and foresight. We are all better off for them having lived here, even if for a short time.

Fighting for Life – The Heroic Role You Never Wanted

A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles. – Christopher Reeve

When one hears the words “You’ve got cancer” there are two options. You can give up or you can fight. One will never know who Reeve had in mind when he defined his hero, but it surely applies here. The fight against cancer could be ugly, traumatic, painful, long and burdensome, but finding the strength to take it on is truly heroic. According to the Centers for Disease Control and Prevention, approximately 264,000 women and 2,400 men are diagnosed with breast cancer each year. In New Jersey, the Department of Health has declared breast cancer to be the second-most commonly diagnosed form of the disease, with around 7,350 women diagnosed annually.

“For someone with breast cancer, it’s a forever diagnosis. Even if there’s a woman diagnosed early stage then they have no signs of disease for 5-10 years, it’s not something you get over,” explains Melissa White-McMahon, Director of the Breast Cancer Resource Center (BCRC) in Princeton. “You’re physically changing with breast cancer surgeries in ways other cancers don’t. It affects intimacy, relationships, your body dysmorphia. It traumatizes a person, and they live with it their entire life, whether an emotional or physical reminder.”

Michele Schwartz was just 37 when she found lumps in her breast in 2018. She was in the early years of starting a family with 7-month and four-year old sons, and the doctor initially tried to brush off her claims as an infection from dried up milk. But Michele knew something was really wrong, with the itching, redness and swelling she was feeling.

“I spoke up. I said I have 2 babies at home, I want scans. He said, let’s not jump to any conclusions. I said no, I’m not leaving here until I have a script for scans,” Schwartz recalls.

Her strong self-advocacy has saved her life, as after a mammogram, ultrasound and biopsy, Michele was informed she was positive for breast cancer.

“I was diagnosed with stage 3B. I received 16 rounds of chemotherapy – 4 every other week of AC (a combination of two chemotherapy drugs), 12 of Taxol every week. I started January 16, 2019 and ended May 26thof that year. Then, 4 weeks later, I had a double mastectomy. I did have immediate reconstruction with expanders, but a week later I ended up with an infection,” Schwartz details. “I had to learn to change my thought process somehow, and said no, I’m not going to give into this, I’m going to make it my mission to parent my kids and get through this and know I’m going to get to the other side.”

And with her heroic vision, she has. Nearly four years later, she is still working on her recovery, as the infection led to another surgery, 28 rounds of proton radiation, an oophorectomy (removal of ovaries and fallopian tubes) and further procedures of fat grafting and more to help with the skin and shape of her chest area. She’s still got more work to do but has put a hold on any more surgeries for now.

With a supportive husband, family and friends, Michele was able to ensure her kids were fed and cared for and she found the strength to push on. She also found speaking out and reaching out to be irreplaceable.

“I’m a writer, I blogged throughout my entire journey, and I used that as an outlet for myself. Because I posted all the time, people could just go and read then they’d know what I needed and how to support me,” Schwartz shares. She also found a lot of encouragement and strength when she connected with young moms at the BCRC (Breast Cancer Resource Center). “When you hear the words breast cancer, no one wants to hear that. But there’s a difference with a 60-year-old, it’s more common, their kids are grown. Whereas someone my age, I have kids, a husband, I was a teacher on maternity leave ready to go back to work. Everyone from my life is moving on and I’m going home from chemo to sleep for a few days. I needed to find people who understood and could relate. We have a young survivors’ group. I was able to connect with women my age, who had kids. I always say connection is the biggest piece to be able to push through and find that hope you need.”

Finding hope is at the basis of being able to survive. And sometimes, when you feel that everything is working against you, it’s a hard thing to find. But Barbara Arndt, is a survivor many times over. Seven years ago, four months after discovering a lump on her breast, she was told she had positive cancer cells in her breast and lymph nodes.

“I was diagnosed, triple positive, that’s one of the super aggressive forms. I had to have chemotherapy first. The chemo put me in the hospital twice. I basically slept all the time,” Arndt recollects. “Fortunately, I had a live-in boyfriend who helped care for my 7-year-old son at the time. I’ve come to realize, I’ve always been the person who shows up for everyone, when I had cancer and I was bedridden, I don’t know if people were uncomfortable but very few people showed up for me. That was the beginning of the worst 7 years of my life.”

Arndt’s situation was further complicated by her previous experiences in the military. At age 18, in 1992, she enlisted and went through Military Occupational Specialty school at Camp Lejeune (a site known to have had contaminated water, which may have caused her cancer) where she was sexually assaulted and, on her next assignment, was later verbally abused by senior officers about her body. These experiences proved to worsen what was already a terrible encounter with breast cancer.

“I didn’t know it at the time, but when you are a sexual assault survivor and you have cancer of a sex organ, it can complicate the post-traumatic stress disorder (PTSD) symptoms you already have. It kicks up feelings of feeling less-than when having a double mastectomy. Like there’s something inherently wrong with my sex organs.”

Unlike Schwartz, Arndt didn’t have the support of family and friends. She’d always had a good job, with health insurance and savings, but when her money and insurance ran out, she found herself struggling and then homeless. That’s when she went to Veterans Affairs (VA) and got a little help. They diagnosed her with PTSD three years ago, but she was recently told she also has a traumatic brain injury (possibly from the chemo) and still deals with other repercussions from the cancer because, she claims, many at the VA don’t understand women’s health.

“I’ve been complaining about this massive nerve pain I get down my underarm, they never took it seriously. I have an expander in, that is completely crushed and flat. I went to the emergency room 2 years ago when it imploded at the VA and they didn’t know what to do with me.”

Despite the hardships Arndt had and is still going through, she has only recently been able to recognize the hero inside her, how strong she’s had to be to get through it all. She’s opted to try and pay that forward by posing for photographs that exemplify the beauty of a woman that has had her body changed due to breast cancer. Most recently, Arndt posed for The Athena Division of the Grace Project, a photographer’s collection of images of breast cancer survivors focusing on veterans. An exhibition of the photos is taking place later this month at The Military Women’s Memorial at Arlington National Cemetery. She’d previously posed for other similar opportunities, such as with the I’m Not Invisible Campaign for Women Veterans.

“When I finally got the picture, at first, I hated it. Then over a couple of months I was able to look at the picture and recognize it for a moment of strength and determination in an otherwise really crappy experience. Now it’s sitting on my fridge door, I look at it and even though I don’t feel like I can do something, I show up and do it,” Arndt exclaims. “For the longest time I looked at being female as a deterrent to my life and I’m starting to realize now there’s a lot of power in that. The (Grace Project) photo shoot is a place of showing I still have value, I’m still part of this world. My experience changed me, but it did not diminish me.”

Like Schwartz, Arndt still has some surgeries left and she needs resources to continue to get through. She has now also been connected to the BCRC for programs and support. In fact, about 900 women (and some men) are currently leaning on BCRC whether it’s for the Healing Arts course, financial help resources, transportation assistance, healthy eating programs and more.

Schwartz found such an immense connection and help from the BCRC that, once healthy enough, she opted not to return to the elementary school classroom and is working with adults as the BCRC program and outreach coordinator doing breast education and helping people through diagnosis, treatment and beyond.

“I love that I get to help others. I have the support at my fingertips, and I work with staff who understand that I sometimes have impairments and have to make modifications,” explains Schwartz, who has also become an outspoken advocate and ambassador for helping people become aware that remaining flat is an acceptable option. “I love that I can help others with everything and walk them through it if they need and provide everything I was given.”

BCRC is a program of the YWCA Princeton. It has 2 fulltime and one part-time employee, all three of whom are cancer survivors (two from breast cancer, one from uterine cancer). Celebrating its 50th year, it began as Encore and has grown in programming and outreach, servicing the central New Jersey area, most often Mercer County residents.

“What we’ve always offered is support for women and their families diagnosed with breast cancer, at time of diagnosis, going through treatment, then beyond. Once past treatment, we continue to provide resources and programs for them,” White-McMahon shares, acknowledging that financial, emotional and other physical traumas can add to the situation. “We try to remove those barriers for these women going through a hard time.”

Places like the Breast Cancer Resource Center do a great job of helping people to find the hero inside them, as it is not always easy. But, as Reeve once stated, finding “the strength to persevere and endure in spite of overwhelming obstacles,” is truly heroic – and it is at the core of those who fight against and all who survive breast cancer.

Editor’s Note

The sight of men and women begging for spare change at the border of Lawrence and West Windsor is a sign of today’s times. Inflation slowed in July, showing it’s now only up 8.5% for the year, versus the 9.1% peak we saw in June. That’s supposedly good news, but we’re still hovering at a 4-decade high inflation. Though gas prices have slightly decreased, high prices on consumer goods and services are having an impact on everyone’s lives. And it’s keeping money on everyone’s minds.

So, that’s what we’re talking about in the latest issue of Princeton Perspectives, Inflation’s Effects on the Princeton Area and How to Counter Them. Some locals luckily don’t have to change their ways, while others are unfortunately having to decide what they can live without.

In this month’s Pulse of Princeton, we asked people around Princeton how inflation is affecting their lives. Click on the video link below to see what it’s like for those around you.

Anyone with a car has noticed the effects at the pump, as prices soared up to around $5 this summer. For most, gas is not something one can live without, as we’re all so accustomed to driving everywhere. In Record-High Fuel Costs Benefit the Big Guys and Hurt Local Owners and Consumers we share with you the realities of what it’s like in the Princeton area today.

If you’re seeking to leave Mercer County but are finding transportation costs and the rise of other travel amenities to be unsurmountable, help is here. Our contributing writer, a long-time travel agent, offers suggestions for amazing vacations within driving distance or an easy flight in Traveling from Princeton Doesn’t Have to Stop, Suggestions to Vacation Near Home.

For some, you’ve already taken your family trip, or you aren’t able to get away for one, yet you still want to enjoy the rest of summer. Tips & Tidbits to Help You Enjoy NJ Despite the Current Economy tells the stories of some locals and their trials with today’s economy, while offering suggestions for food, outings and more at low cost or free this summer.

The fallout from the pandemic and high inflation is causing some to realize that you simply don’t have a handle on your personal finances. With baby steps and determination, you can learn how to manage your money to plan better for the future. Inflation is Here – Steps to Help You Get Through is written by those working in the business of personal finance education, a must-read to help you feel on steady ground.

In previous issues of Princeton Perspectives, we’ve shared with you information about technology being used as a tool to share history and the ways businesses turned to outdoor dining to get through the pandemic. Perspectives Revisited shares updated information about what the Mercer County Clerk’s office is doing to ensure you can access needed documents and the new legislation Gov. Murphy passed about outdoor dining. Read on to learn more!

As always, summer seems to be flying by, but there’s still some time left before the season ends and the school year begins. We hope the articles in our August issue help you understand our area a bit more and enjoy your time, despite the economy.

Please let us know if there are stories you want to hear about, or if you have a tip on something we should investigate…and share this issue with a friend! We appreciate your help to ensure that all people in the Princeton area are reading Princeton Perspectives!

The Pulse of Princeton: How is inflation affecting you?

Record-High Fuel Costs Benefit the Big Guys and Hurt Local Owners and Consumers

Regular gas prices across Mercer County are $1.10 more per gallon than one year ago, according to AAA, and the current cost per gallon is still amongst the highest statewide. Though we’ve seen prices dip a bit this month (prices were seen as low as $4.07 in Lawrence and W. Windsor) they continue to fluctuate. The cost of gasoline is having a rippling effect on our economy and is one of the main contributors to our current 4-decade high inflation.

THE REAL COST OF GAS

“It’ll go down a little, then up the next day. I recently had it go up 10 cents one day, then up again 20 cents the next, then 2 days later it went down 3 cents,” recalls Willie Rosso, owner of Princeton Sunoco on Nassau Street. “I don’t control the price. It’s the oil companies and they’re making the biggest profits ever.”

For individual station owners like Rosso, the fuel price is determined long before it arrives to fill their station tanks. There is zone pricing, higher in town and lower on highways, and the cost per gallon charged to customers is then based on what it cost at delivery. Sometimes only 10 cents per gallon goes into station owners’ pockets. At the end of July, Exxon Mobile, Chevron and Shell all shattered their profit records while the high cost of fuel in America was raising delivery costs and changing the way people live and do business.

“I have a lot of people I don’t even see any more like Door Dash drivers, they’d come by every single day, Uber drivers, landscapers,” shares Zakaria Bentaleb, who owns Noor & Son’s Gas Station with his father and sister, the Exxon station at Rt. 206 and Cherry Valley Road. “It’s not worth it for them to fill up $700 worth of gas, for example, for a landscaper that doesn’t get $700 for the day. Everybody is operating on smaller amounts – if he had 6 motors, he’s operating out of 2. If he had 7 trucks, he’s operating out of 3.”

CUSTOMER REACTIONS TO HIGH PRICES

Rather than filling up as most customers had in the past, Rosso and Bentaleb say they are often seeing people put just $20 in their tanks, some are even just coming over and pumping $5 to get by. Though the roadways are busy, by gas station standards people appear to not be driving as much, whether by choice or situation. Princeton Perspectives recently questioned people about the ways inflation is affecting them and several shared that the current state of inflation is causing them to think more when they fill up their tanks.

“I put a financial limit when I fill up at the gas station. Otherwise, it feels out of control, stressful, and anxiety-inducing. I guess it’s my way of exerting control,” one person shared anonymously. “How much do I feel I can actually spend on gas this week? I try to limit my trips where I can. Do I really need to go to the store? Can I work from home today?”

This is a mindset we also heard from others.

“I fill up only every 2 weeks when I get paid. So, I have to budget where I go. Long trips or coming and going are not an option now. It is like $80 to fill up when I used to pay $40,” explains Princeton local, Ana P. “It is also very important to note that these prices don’t help with summer activities like taking my kids to the beach etc., because you know it will be very costly for outings like that.”

Nearly 30% of the 85 people we surveyed shared they are conscious about gas prices, but they aren’t yet limiting themselves. Grace Z. explained that her family is financially comfortable but having an understanding of finances, as a Certified Public Accountant, she thinks about the cost of gas and how to cut back so that her family can use their money towards other things.

“We wanted to go to a NY state sculpture park, Storm King Art Center, but it will take two hours to drive there. Then we chose our local Grounds for Sculpture instead,” she shared. “And I try to combine all the errands and shopping into one big trip to save time and gas. We still do sightseeing and driving on country roads, but we want to make sure the trip is really worth the gas price.”

Rosso recalls what it was like back in the 1980s and 90s, when cars were less fuel efficient, and the economy was good. Pumping 3,500-4,000 gallons a day was common. He notes it was about 20 years ago that things started to shift and today, with more fuel-efficient cars, several people switching to EV and avoiding gas all together and people driving less due to the current state of work and the economy, he says business is down about 20% over the past 4-5 months. Bentaleb says he’s suffered a nearly 35% loss.

Some concede the war against Ukraine is to blame for the shift in gas prices, while others say it was a natural expectation as the costs of everything has gone up. Peoples’ needs for gasoline are adjusting as some are trying to create a more carbon neutral footprint and rely less on fuel

“As a family we’ve been focused on living more and more sustainably for quite some time, so we were already walking and biking when possible and driving an electric car,” one local shared when taking our survey. “Higher gas prices have caused us to walk and bike even more and drive our electric vehicle whenever possible, although there are still times when we need to use the old, gas-guzzling ‘people mover’.”

Ana P. noted that she’s now chosen closer locations to buy food and groceries so that she can walk or bike yet another local explained alternatives are not an option, as she simply doesn’t live close enough to work or shops to avoid driving there.

THE TOLL ON STATION OWNERS

While it does appear that everyone but the oil companies are making concessions, our local gas station owners are thankful that there is more to their businesses than just pumping gas – and that is what’s keeping them afloat.

“I would be 6 floors under if it was just a gas station operating itself and I’d be 5 floors under if the customer service wasn’t the same. The store is helping me out and my customer service is helping me out,” explains Bentaleb, whose station offers a convenience store as well as gas. “Our gas station is completely different. You come here, we offer you water (for free, of course) and we talk to our customers. We don’t just fill up and go – because it’s a family business. We treat you the right way because it’s our business.”

If it’s just gas you want, Rosso admits local station owners will never be able to compete with the prices you can find at places like Wawa or Costco. But, he shares, as long as locals continue to trust him with their car care needs, his shop is what keeps his doors open.

Providing what your customers need and making them feel welcome is essential for business. And customer loyalty is a big part of what keeps these local businesses open. If you don’t have a regular spot and simply need to find the best option around, there are apps and websites such as GasBuddy which allow you to see local gas prices. If you put in “08540” you’ll immediately be presented with a list of nine gas stations in our area – around Princeton, in Skillman and Kendall Park. You can also click “view map” to see where these locations are in proximity to you.

Until long term relief comes at the pump, remember this…though gas prices hit an all-time high this summer, we thought we’d seen what would be the highest ever back in July 2008, when gas prices averaged $4.10. We never thought we’d welcome back prices like that!

Tips & Tidbits to Help You Enjoy NJ Despite the Current Economy

Are you living your life, perhaps noticing rising costs but still spending? Or perhaps you’re making more conscious choices about what you need versus what you want? Maybe you have stopped eating out and are now working on a strict shopping list and budget when you get to the market? While some are being forced to make choices between what they need today and what they must go without.

Everyone is experiencing today’s 4-decade high inflation in different ways. Princeton Perspectives surveyed 85 locals, and 61% shared that today’s inflation is affecting the decisions they’re making this summer in their day-to-day lives. If you were an adult back in 1981, you may remember a time like this, but for others, this may be a first.

Housing Initiatives of Princeton helps low-income families avoid homelessness, and for their clientele, today’s economy is having a huge impact.

“If you are part of the ‘working poor’ the hit is huge – everything costs more, and you haven’t gotten a pay increase to mitigate. These are families where there was no stretch in the budget to begin with,” shared someone close to the organization.

Some people have a little stretch and are not limiting themselves when it comes to food or gas but nearly 30% of respondents shared that they are holding back on extras like new clothes, shopping or vacations.

“Inflation has helped highlight the difference between wants and needs and, like many people, we’ve been shopping more carefully, passing up expensive coffee drinks and eating out a little less often – although we still want to support our local restaurants, stores and shops,” one local shared.

“I have not necessarily changed my spending habits to any significant degree because you have to have the things you have to have,” shared a Princeton resident. “However, for those of us in Princeton who are not wealthy, the fact that even if only temporarily, the high costs for everyday items adds stress and dispirits our quality of life, our comfort level, and the way we interact with others on a daily basis. This I believe is true even if we don’t realize it.”

So, how can one make the best of things despite the current situation? Thankfully, there are options nearby to help you get the things you need for less, or possibly even enjoy the day or evening at no cost at all.

THE BLISS OF SUMMER PRODUCE

Let’s start with food, since this is a necessity. Nearly 30% of those we surveyed shared that they are conscious about prices while buying things like groceries but aren’t limiting themselves.

“Watching for sales and using coupons. Stocking up on sale items,” is how one respondent shared they are getting through these times, while another admitted “I am limiting the type and amount of food I purchase and feed my family.”

Local supermarkets are doing their best to keep prices down, despite rising transportation costs and more, but your weekly trip for groceries is likely adding up. That’s why summer is a great time to live in the Garden State! You can cut out the middleman, fill up your salad bowls and fruit plates with in-season treats, enjoy farm-fresh dairy and more all within a short drive from home.

Princeton is lucky to be located in the midst of several farms, some that offer their own farm stands and others that take their weekly crop and sell it to you at organized markets. Though not a comprehensive list, there are several farms nearby you could pop into for on-site shopping. By purchasing what’s in season, and not necessarily what you typically buy week-to-week, you can experience something new and save a little money in the meantime. Buying seconds (the not-so-pretty produce) and shopping just before closing can also help you score great items for less. A few farm markets in the area include:

Great Meadow Farm on Princeton Pike, which farms with organic practices, sells its fresh produce and creations to the public Wednesdays through Saturdays at the farm.

Cherry Grove Farm south on 206, a sustainable dairy farm and creamery, that offers cheeses and meats in their store, is open daily through December. You can also take a moment to watch how the cheese is made, or picnic on some goodies amidst the flower gardens.

Terhune Orchards farm store is open year-round in Lawrenceville, selling not only fruits and vegetables but also baked goods, their fresh apple cider and their homemade wines. Make it a day by exploring the farm, picking your own in-season fruits and more.

Blue Moon Acres sells organic produce (microgreens, rice and other produce) and other locally made foods at its pop-up market on the Pennington farm every Friday.

Every Thursday, the Dinky Train Station lot off Alexander Road becomes home to the Princeton Farmers Market from 10am-2pm. There you can find a collection of 20 vendors, coming from up to an hour away. Fresh fruits and vegetables, herbs and flowers, baked goods, nuts, granola, olive oil and homemade items are amongst what you’ll find walking through. Started in 2009, the location shifted this summer due to the Witherspoon Street construction project, but the few hundred people that stop by are appreciating local, healthy foods and supporting local farmers. Some vendors take credit card, but also Snap Cards are accepted, and they double it, up to $10.

“It’s just nice to come out in the sunshine, see all the local vendors and to know your farmer, to know how the stuff you’re eating is grown,” explains Natalie Fiorino, Market Manager of Princeton Farmers Market. “When you go there, you only get things that are in season. It’s a nice vibe, something nice to do.”

Additionally, Trenton Farmers Market (located in Lawrence) boasts 40 vendors which sell the traditional produce, meats and poultry but also on-site prepared foods, seafood and other snacks. You can shop there Wednesdays through Sundays. West Windsor Community Farmers’ Market is held every Saturday morning at the Princeton Junction Train station and also features locally grown oats, pastured pork, eggs and many other options to round out a meal.

TAKE YOUR FOOD AND HEAD TO THE SHORE

Summertime is high time for picnicking at the beach. If you get your food from a farm market, pack it up and go, you can have healthy, fresh options on the sand. Unlike during the height of the pandemic, beach entry fees are back at many locations, but you can make this a less expensive outing if you plan ahead and go to the right spot.

Beach tags this season range in price. Some of the most popular destinations from Princeton, such as along Long Beach Island and at Point Pleasant will cost you $10/day while Spring Lake and Lavalette are up to $12. Thanks to Gov. Phil Murphy’s decision to make NJ state parks, beaches, forests and recreational areas free again this summer, Island Beach State Park has no day rate. But you must head over early, once the parking lots are full, you can’t get in!

17% of respondents told Princeton Perspectives they are seeking out less expensive outings than they normally would. A great time to find other beaches that have no entry fee including Atlantic City, North Wildwood, Wildwood, Wildwood Crest, Sandy Hook, Strathmere and Corson’s Inlet State Park (though this one does not allow swimming).

If you like lake swimming, you can go for free to 9 state parks. Belleplain State Forest, Round Valley Recreation Area and Swartswood State Park are open daily, while Atsion Recreation Area, Cheesequake State Park, High Point State Park Hopatcong State Park, Parvin State Park and Wawayanda State Park are all closed Mondays and Tuesdays. Lifeguards are at the lakes usually daytime on Wednesday through Sunday.

You can also jump on your phone before you go and check out the Viply app. 24 New Jersey beaches have made it possible to purchase your beach badges in advance, avoiding lines and giving you the chance to see the prices on your mobile device before you arrive.

ACTIVITES INLAND

If the beach isn’t your thing, the summer weather creates other opportunities that can make for a memorable day without costing a thing.

Why not make it a Philly day? There are so many opportunities to learn about people and the past all around Independence Mall. After being closed for over two years due to the pandemic, the newly reimagined Weitzman National Museum of American Jewish History reopened in May. You must register to visit Thursdays to Sundays, but the museum is offering free general admission to everyone! While in the area, take a walk past the Liberty Bell. This historic artifact can be seen at no cost, but you may have to wait your turn in line (so get there early). You can also enter Independence Hall (and get a guided tour) for free, but tickets are first-come first-served and only a limited number of tickets are given for each tour, so this also requires an early start (ticketing begins at 8:30am). For the summer, however, between 5-7pm there are no tickets required for the tour! Additionally, the nearby Philadelphia Art Museum is pay-what-you-wish the first Monday of the month and every Friday evening.

Back in NJ, the Hillsborough Promenade off Rt 206 will become home to the Hillsborough Rotary Fair every evening from August 16th-20th. Entry is free, leaving the cost up to you, whether you want to partake in the carnival games and rides. There will be an expo of local businesses and free fireworks on the 19th.

August 24th-28th you can travel over to the Hunterdon County 4H and Agricultural Fair at the county fairgrounds in Ringoes. The fair is free to enter (but you may want to carpool, as there will be a parking fee), and you can wander the grounds, see the animals and exhibits or enjoy the music and other performances. If you do want to go on rides, a wristband will be a charge.

If you prefer something a little more active, Mercer County Park Commission holds free outdoor walks, like Watson Woods Walking Club. Meet Wednesdays at 10am in the Tulpehaking Nature Center Parking Area at Roebling Park to explore the trails and observe seasonal changes.

Look up to the sky…on Tuesday August 23rd beginning at 11am, the performers for the Atlantic City Air Show will be rehearsing. Best viewing could be from one of the free beaches mentioned above or along the boardwalk, where you can see performers including the Full Throttle Formation Team, F-18 Super Hornet, and USAF Thunderbirds practicing their moves. Or head out for the full event on August 24th and keep a radio nearby tuned to 95.5 FM or 1040 AM to hear the commentary.

The Mercer County Park Commission will be offering free movies in the park beginning with Moana at the Mercer County Park Festival Grounds on August 20th. Movies will be held there on Aug. 27th and Sept. 17th as well, with Rosedale Park (Sept. 3), Thunder Stadium (Sept. 10th) and South Riverwalk Park (Sept. 24th) also hosting.

OTHER WAYS TO CUT BACK AND SAVE

Beyond food and daily activities, there are other things that people are thinking about this summer when it comes to finances. Some are putting off house renovations and other property improvement projects, while others are putting real estate purchases on hold until interest rates stabilize. The realities about money have led to new discussions.

“We have talked in the family that we need to ‘optimize’ our expenses, reducing or cutting out non-essentials,” shared one local that took our survey.

If you want to indulge but think now is not the right time for you, take a tip from one Princeton-area resident who shared, “I put things in online carts but don’t buy them: retail therapy without spending!”

We know these times can be tough, but hope you’re hanging in there and, with some of our advice above, can still enjoy the great food and activities our area has to offer. If you are finding it difficult to make ends meet, you can find a list of local support services here to get the assistance you need.

Editor’s Note

For most, summer flows at a different pace than the rest of the year. Schools are out, summer camps are in, and many families use this time to take a vacation or time off to enjoy loved ones and the weather. Summer is also a time that more people spend outdoors rather than cooped up inside, which means people notice a lot more of what’s going on around them.

In this month’s Princeton Perspectives, we take a closer look at some of the actions and realities you may see locally in the issue Nuisance or a Necessity? Physical Changes You May Encounter Around Princeton.

Of course, we wanted to know what changes local residents are noticing around Princeton this summer. You can see what people shared in this month’s Pulse of Princeton. Perhaps you agree with them?

Whether you’re going to the beach or to the office, you’re likely noticing the traffic or other vehicles on the roadways with you. Are There More Trucks and Traffic Coming at You From Every Direction? This article looks at what is happening in town and nearby in both West Windsor and Montgomery, sharing today’s realities and a look into the future.

If you like to look back in time, Princeton is home to sites of some very influential moments. The history of America was outlined by decisions made at sites like Princeton Battlefield, and many efforts have been made to ensure visitors can learn and experience them.  What is Needed to Make Princeton Battlefield an Historic Destination takes a look at what’s been promised and what hopes to get done.

As the decades progressed from revolutionary times to modern day, so have people’s needs. Marvels of engineering and technology keep everyday life flowing, literally. But recent recognition of the state of the local sewer system means changes need to be made to improve it and prevent major problems going forward. Princeton’s Necessary Sewer Improvements Could Come at a Cost to Users explains the situation – one you likely never even thought much about.

To the contrary, hardly a day goes by where you don’t think about the ladybug-looking critters strolling among your property. They’re Quieter and Prettier Than Cicadas, but Spotted Lanternflies are a Nuisance details the state of these bugs today and what you can do about them.

Perspectives Revisited provides current updates to stories we’ve shared with you in the past. This month, we’ll highlight the latest about traffic safety and the elimination of charges to make medicinal marijuana more accessible.

We hope that you are taking advantage of the warm weather and sunshine. Read this issue while sitting on in your yard or relaxing at the Community Park Pool. And let us know if there’s something you want us to write about in future issues by emailing us here. Stay safe and enjoy. Next month we’ll be back to share more about what matters to Princeton.

The Pulse of Princeton: What changes are you noticing around Princeton this summer?